Dreamforce 2016 is officially behind us, and Salesforce didn’t miss a beat with the roll out of Einstein. The entire …Read More
The price of CRM and Marketing Automation subscriptions are based on the number of records your database contains. On average …Read More
All too often, standard web Leads are about the only object set up to automatically pass from your marketing automation …Read More
There are three core foundational steps to getting started with marketing automation. If you prepare your team and your data, …Read More
Marketo is a proven leader in marketing automation, and is an indispensable tool for marketers. However, while many marketers are …Read More
I was honored and excited to have Mat Sweezey on a recent RingLead webinar covering marketing automation myths.
As the author …Read More
When it comes to technology, and even marketing automation solutions, the term “ease of use” mainly refers to the UI …Read More
Most assume that marketing automation is a big investment…I mean BIG. There are technology costs, resource costs, implementation and set …Read More
Marketing automation mistakes happen to all of us, and I’m definitely not immune or alone. In a recent RingLead webinar, …Read More
25% of your marketing automation database goes bad each year, according to Sirius Decisions. Even worse, 10%-25% of databases have errors that prevent you from doing your job effectively. This is a big problem for marketers in the marketing automation space. After all, you’re spending tons of time, resources and funds on your marketing automation program, only to find errors in your database preventing you from routing or effectively targeting your audience. Even worse, you’re paying for those bad records.
Your marketing automation platform is a clean slate when you first buy it, and it’s up to you to fill it with clean, accurate data. Here are the marketing automation principles to make that happen, inspired by the ebook, The Newcomer’s Guide to Marketing Automation.
Whether you’re just starting your marketing automation journey or you’re ramping up to crush next quarter’s goals, there are some solid tips and tricks to achieve marketing automation success. I’ve worked in marketing automation for a number of years, and while success requires a lot of moving parts, these tips will help you get there.
1. Ensure alignment
The best project outcomes happen when the project lead is embedded within Marketing and works at the intersection of Marketing, Sales, and Technology. This ensures alignment across disciplines.
According to a report by Software Advice, 91% of marketing automation buyers were evaluating marketing automation for the first time in 2013. So if you’re new to marketing automation, you’re not alone, and there’s help.
We teamed up with Josh Hill, Marketo lead at Perkuto, to share best practices and insights for starting out in marketing automation in the ebook, The Newcomer’s Guide to Marketing Automation. Check it out, but for the quick highlights, here are nine lessons from that ebook.