PLUG-N-PLAY DATA OPERATIONS FOR MARKETO
Complete end-to-end suite of products to clean, protect and
enhance company and contact information in Marketo
RingLead integrates with Marketo through Webhooks to apply its advanced duplicate matching logic. This makes it possible to update existing Leads and Contacts and notify the existing record owner or an administrative user of the recent activity – all according to your unique configuration settings. Additionally, when a record already exists in your CRM, RingLead will merge the incoming prospect with the existing Marketo prospect. Syncing with the CRM Record ID RingLead found as a match.
RingLead’s advanced duplicate matching algorithm preserves the benefits of Marketo’s nurturing and scoring processes. Keeping your Marketo and CRM databases much cleaner than basic email address based de-duping.
See the diagram below for a visual representation of how this works.