Duplicates are a problem for Marketo
Marketo’s standard de-duplication functionality only matches duplicates based on exact-match email addresses. Leaving your CRM and Marketo database vulnerable to a flood of duplicate Leads entering your system every day.
Multiple data entry points exist in today’s digital landscape from various lead sources, such as; whitepaper downloads, free trial signup pages, information requests, tradeshow list uploads, contest entry forms and more.
How it Works
RingLead integrates with Marketo through Webhooks to apply its advanced duplicate matching logic. This makes it possible to update existing Leads and Contacts and notify the existing record owner or an administrative user of the recent activity – all according to your unique configuration settings. Additionally, when a record already exists in your CRM, RingLead will merge the incoming prospect with the existing Marketo prospect. Syncing with the CRM Record ID RingLead found as a match.
RingLead’s advanced duplicate matching algorithm preserves the benefits of Marketo’s nurturing and scoring processes. Keeping your Marketo and CRM databases much cleaner than basic email address based de-duping.
See the diagram below for a visual representation of how this works.
When you’re preventing duplicates in Marketo, you’ll need to account for four scenarios when receiving data from a webform submission or a list import:
- Find existing Contacts to append
- Find an existing Account and attach a new Contact
- Find existing Leads to append
- Create a new Lead record only as last resort
What our customers are saying
How our organization uses
RingLead’s data operations webhook:
We use RingLead to prevent duplicates
from entering Marketo. Without
RingLead, our Marketo data would be a
mess and we would be paying for
storage by about 40%.
Would you recommend the data
operations webhook?
Absolutely. Every Marketo customer
should get duplicates under control
Gary Dumas – Marketing Specialist
-Intronis
How our organization uses
RingLead’s data operations webhook:
We use RingLead to add fimographic
and contact information to tradeshow
lists and marketo forms. Without this
data, we wouldn’t be able to quickly
score and segment our leads.
Would you recommend the data
operations webhook?
I’ve already recommended RingLead at
my Dreamforce session
Erin Peterson
-Nginx Inc
How our organization uses
RingLead’s data operations webhook:
Prior to RingLead, our team had to
manually merge and convert
duplicate records. Ringlead saves
our operations team members a
great deal of time.
Would you recommend the data
operations webhook?
Yes. RingLead is a must have for
keeping data clean and segmentable
Dexter Hart
-Adroll
Case Studies
“No more duplicates in Marketo! BOOM!”
See how GrabCAD used RingLead to clean up all duplicate Marketo records within two hours.
See how SLI Systems prevents fuzzy match duplicates from entering Marketo.
“RingLead solved the majority of my data hygiene issues. It was the first thing I implemented when I came on board with SLI Systems…” – Director Marketing
Watch how Egencia uses RingLead to enforce data standards and ensures accurate lead scoring.
“RingLead changed how we look at this problem.”- Marketo Champion of the Year
See how Intronis increased marketing’s efficiency by 85%. Reducing the data import process from seven steps to one step.
“RingLead has been incredibly powerful. The power lies in its simplicity.”- Marketing Specialist
