Marketo’s standard de-duplication functionality only matches duplicates based on exact-match email addresses. Leaving your CRM and Marketo database vulnerable to a flood of duplicate Leads entering your system every day.
Multiple data entry points exist in today’s digital landscape from various lead sources, such as; whitepaper downloads, free trial signup pages, information requests, tradeshow list uploads, contest entry forms and more.
Inaccurate Lead Scoring
Decreased Email Open Rates
Higher cost for Marketo
RingLead integrates with Marketo through Webhooks to apply its advanced duplicate matching logic. This makes it possible to update existing Leads and Contacts and notify the existing record owner or an administrative user of the recent activity – all according to your unique configuration settings. Additionally, when a record already exists in your CRM, RingLead will merge the incoming prospect with the existing Marketo prospect. Syncing with the CRM Record ID RingLead found as a match.
RingLead’s advanced duplicate matching algorithm preserves the benefits of Marketo’s nurturing and scoring processes. Keeping your Marketo and CRM databases much cleaner than basic email address based de-duping.
See the diagram below for a visual representation of how this works.
When you’re preventing duplicates in Marketo, you’ll need to account for four scenarios when receiving data from a webform submission or a list import:
Watch how Egencia uses RingLead to enforce data standards and ensures accurate lead scoring.
“RingLead changed how we look at this problem.”
Marketo Champion of the Year
Watch the “Egencia” customer story