The sales environment is in a constant state of change, and it’s no longer enough for sales teams to rely on gut, guesswork or intuition.

You need data-driven insights to get the big wins.

Just take it from Chris Hickey, CEO of RingLead. His company provides quality data and sales intelligence to help businesses grow their revenue.

Last month, RingLead did 250 demos. This month, the company doubled it—and Chris didn’t spend any additional money to get twice the people to sit for demos.

And that’s not all. This year, he’s on track to double his business without spending a dollar on marketing.

Here’s how he uses better data management, enrichment, and a data-driven sales approach to skyrocket demand—and how you can do the same.

By Audrey Sellers

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