INFOGRAPHIC: How Data Quality is Affecting Sales and Marketing.
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In an effort to strengthen the Salesforce ecosystem and increase awareness of third-party apps available to Salesforce users, nine SaaS providers, including RingLead, have established a coalition for the Salesforce AppExchange called the Cloud Collective.
Where it all Started
The Cloud Collective determined clear, simple points that defined their cause. These points encompass everything the coalition supports, and they were agreed upon by all the parties involved. The Cloud Collective has weekly meetings to discuss the coalition, brainstorm, answer questions, plan and guide the conversation.
By inviting and incorporating all parties in their meetings, the Cloud Collective established camaraderie and the true sense of a coalition from day one. Whether the conversations were meaty, such as the mission statement, or lighter, such as the first blog post, by involving everyone, great ideas can came from all places.
After three years at salesforce.com (and formerly Radian6), I’ve joined RIngLead leading content marketing as Director of Marketing. I couldn’t be more excited about the opportunity to create relevant, helpful content to the readers of this blog and the RingLead Community. Here’s why this is so exciting.
A strong vision
Ever since I started working, I’ve ensured that I am 110% behind the company vision. Data quality is critical for CRM and marketing automation success. Bad data is a waste of time and money. It doesn’t serve the customer or the user in any way. I always strive to solve business problems so both customers and employees can focus on doing their jobs well. RingLead is all about that vision.
Smart company structure
RingLead is a flat organization where everyone works together, and everyone plays a role in marketing. This enables great collaboration and transparency across the entire organization, and easy, two-way communication with anyone from sales to the CEO.
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