Donato Diorio, CEO at Broadlook Technologies, and Michael Farrington, Chief Product Officer at RingLead, two experts in CRM and marketing automation technology, teamed up to dispel several common data quality superstitions. Some topics include: the makings of a good CRM data foundation, how to score your data, the importance of complete data and enforcing data standards. They offer tangible and actionable advice to ensure you some great data quality. Check it out!
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