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Donato Diorio, CEO at Broadlook Technologies, and Michael Farrington, Chief Product Officer at RingLead, two experts in CRM and marketing automation technology, teamed up to dispel several common data quality superstitions. Some topics include: the makings of a good CRM data foundation, how to score your data, the importance of complete data and enforcing data standards. They offer tangible and actionable advice to ensure you some great data quality. Check it out!

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The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments. Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.