The RingLead Platform

RingLead is the industry’s only end-to-end cloud-based solution to automate data operations and processes inside of Salesforce and marketing automation platforms. RingLead solves the challenges of duplicate data, non-standardized data, incomplete contact and account data, and improper lead routing.

But instead of telling you, let us show you how the RingLead Platform works to clean, protect, and enhance CRM and MarTech data.

← Data Enters your CRM or Marketing Automation Platform

RingLead cleans data at all entry points like web-to-lead, list import, API, and manual entry.

← Data Enrichment (learn more)

RingLead enriches incoming records with fresh, accurate data sourced from more than a dozen of the industry’s top data vendors.

← Normalization (learn more)

Once the new data has been enriched, it’s time to normalize. RingLead’s advanced normalization technology ensures all new data looks the same throughout your organization.

← Deduplication (learn more)

RingLead has the industry’s most powerful duplicate identification and matching. With proprietary matching algorithms and fuzzy matching technology, RingLead prevents duplicates from forming and automatically links or converts leads to contacts at matching accounts.

← Email Validation (learn more)

The most important part of any record is the email address. RingLead validates email addresses on all incoming leads so you can rest assured that all communications get delivered to the right inbox and you can avoid the pitfalls of email marketing.

← Lead Routing (learn more)

Assigning leads to the right rep in a timely fashion is crucial to conversion rates. RingLead’s intelligent routing solution ensures the right data gets to the right people at the right time, every time.

Data Enrichment

Maintaining data accuracy and completeness is among the biggest challenges for data-driven organizations. In fact, poor data quality costs the US economy around $3.1 Trillion per year (IBM Big Data Hub).

RingLead Enrich works like a refinery for your data, turning crude records into actionable profiles and targets with fresh, accurate information. Append your customer data with more than 150 demographic and firmographic attributes to help you get unprecedented levels of personalization in your outreach and messaging.

With custom data packages and all you can eat enrichment options, RingLead is the most flexible and comprehensive data enrichment solution around. Why deal with multiple vendors when RingLead consolidates them into a one-stop data hub?

Normalization

You should never lose revenue opportunities because of typos or non-standard data.

RingLead’s proprietary normalization technology maintains uniform field names like job titles, company, URL, city, state, phone number, and name.

With RingLead, you can convert to proper case, standardize job titles, expand abbreviations, correct email domains, and much more.

Empower your sales and marketing teams with standardized data for better lead scoring, segmentation, and routing.

Deduplication

Every Salesforce and Marketo database suffers from the duplicate data epidemic. RingLead Cleanse uses proprietary deduplication and bulk action technology to provide users with the industry’s most powerful data cleansing tools available.

Leverage 46+ fuzzy matching rules and patented merge technology to dedupe records without the restrictions of strict matching logic. Get total flexibility in your dedupe process with standard object, cross-object, and custom object deduplication.

RingLead also automates the process of converting leads to contacts at matching accounts so never have to do it manually ever again.

Email Address Validation

Avoid the negative effects of bad email addresses by validating incoming leads before your team takes action.

When a lead enters your CRM or marketing automation system, RingLead performs real-time email verification and validation to let users know if the inbound lead email is valid.

Increase email deliverability, avoid spam traps, maintain sender score, and regain confidence in your email lists with RingLead.

Lead Routing

Assigning leads to the right rep in a timely fashion is crucial to conversion rates. RingLead automates the process based on customizable routing rules and scenarios so your team is always ready to take action.

RingLead Route capitalizes on the prerequisite processes of lead-to-account linking, normalization, deduplication, validation, and enrichment so you can route with precision and accuracy.

Whether your organization routes leads based on territory, industry, company size, round-robin, or any other criteria, RingLead Route has it covered.

Assign incoming leads to the right owner every time with customizable routing workflows, rules, and field updates.