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The Salesforce MVP program recognizes those with great Salesforce knowledge and a love for sharing that information. In fact, the MVP Summit is happening right now in San Francisco. We’re lucky enough to have our own Salesforce MVP at RingLead, Michael Farrington. I interviewed Mike to learn more about the program and what it’s like to be a Salesforce MVP in this Google Hangout On Air.

Mike has been a fan of Salesforce for 10 years, so here are some of his insights on the concept of an advocacy program overall.

Fans grow on their own

As long as they’re happy, fans of your brands will talk about you, share their knowledge about you, and be excited to recommend you solely because they want to do it. They are not being prompted or pushed, instead, true fans of your brand are happy because of their own experiences and the experiences of others. A program like the Salesforce MVP program does not create fans, in fact, it does the opposite. It gives these existing fans a platform to stand on.

Create an advocacy program

Show your customers and fans that you appreciate them by recognizing their contributions and interest in your brand. Whether it’s a thank you or a full-on program like the MVPs, showing appreciation will not only create relationships with these fans, but deepen those relationships.

Share the program

Once you’ve created an advocacy program, share the news about the program and encourage others to apply or join. Salesforce has an nomination process to be an MVP and they elect new MVPs throughout the year, which breathes new life into the program while growing it.

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The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.