To an audience of over 100,000 and millions watching live online, Marc Benioff, CEO of salesforce.com, announced the company's newest product, Wave, the Salesforce Analytics Cloud at Dreamforce 2014.
With Hawaiian music, the Beach Boys and even a boat on stage, Benioff and his team showcased Wave, the first cloud analytics platform "designed for every business user," according to salesforce.com. The platform enables customers to easily and quickly explore data, uncover new insights and take action instantly from any device.
To set the stage of the product release, Benioff clearly called out the value of data and its growth in the business world today. “90% of the world’s data was created in the last two years," shares Benioff, "There’s going to be 10 times more mobile data by 2020, 19 times more unstructured data, and 50 times more product data by 2020.” Benioff went on to call the state of data a “data revolution” and all of this data has resulted in a “data divide” for customers, according to Business Insider.
In the past, the focus was gathering the data, but today, the mindset has shifted to analyzing and unlocking the data's potential. Data impacts every aspect of business, and the key to understanding your customer, your business, your market, and your future is in the data. However, many are challenged by what to do with all of this data. Benioff realized there was a clear need for a stronger data analytics software, and thus was born Wave, according to Business Insider.
Wave makes it simple to gather and analyze this data from anywhere, by simply clicking on colorful graphs and charts.As shared in Market Watch, Salesforce Analytics Cloud aims to connect, relate and aggregate data from everywhere. "The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way," said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, salesforce.com.
Here’s a video of what the new Wave analytics from Salesforce partner FinancialForce.
With the growth of data and technology like Salesforce Analytics Cloud, companies can see the health of their business across all departments empowering everyone to make smarter decisions from anywhere.
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Image source: http://blogs.salesforce.com/company/2014/10/marc-benioff-analytics-cloud.html