Adaptive, Real-Time CRM & Marketing Automaton Segmentation

Build precise customer segments in your MAP or CRM within minutes based on any attribute using our intuitive, powerful segmentation engine.

TRUSTED BY DATA-DRIVEN BRANDS

Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation

INDUSTRY RECOGNITION

Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation

Unlimited Customization

To streamline set up, customize templates that already outline the various data values that make up critical B2B buyer segments & personas. Users are able to easily customize and combine pre-built templates to output their own segment values.

Real-Time Segmentation of CRM & Marketing Automation

Example Templates include:

  • Job Function/Department – Mapping of dozens of job titles to department segments (i.e Content Manager Marketing).
  • Job Seniority/Job Role – Mapping of dozens of job titles to job seniority segments (i.e CMO = C- Level).
  • Industry – Mapping of NAISC Codes, SIC Codes, and industry keywords to industry segments (ie NAISC Code is 523910 = Venture Captial & Private Equity)
  • Company Size – Mapping of revenue and employee ranges to company size segments (ie Employee Range: 50-100 = Medium Business
  • Territory – Mapping of address, state, and zip code values to territories (ie Zip Code: 90210 = Southwest)

Batch Segment your CSVs, CRM,
and Marketing Automation

  • Easily segment any group of data within your Sales & Marketing systems.
  • Custom filter any partition of your Sales & Marketing systems.
  • Increase segmentation fill rate by connecting by connecting any combination of 3rd party data sources.
  • Connect & Sync segments between CRM & Marketing Automation

Real Time Segmentation for CRM and Marketing Automation

Real-Time Segmentation of CRM & Marketing Automation
  • Automatically segment list uploads
  • Automatically segment web submissions
  • Automatically Trigger Segmentation
  • Automatically segment manually entered data

Automate Pre-Requisite Data
Orchestration to Prepare Your Data for Segmentation

  • Normalize person and company data (Job Titles, States etc)
  • Fix open data fields (If State = CA, country can be inferred as US)
  • Enrich critical segmentation values with Data Exchange
  • Prepare cluster analysis
  • Link leads to accounts
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation

Use Segmentation to create Propensity Models & Scoring

  • Use any combination of attributes to output scoring values
  • Calculate multiple numerical values into scores
  • Score accounts for ABM with ease

Real-Time Segmentation of CRM & Marketing Automation

G2 Crowd Leader

RingLead named a Leader in Data Quality and Orchestration

Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation
Real-Time Segmentation of CRM & Marketing Automation

Hear From Our Customers

Hear from forward-thinking marketers that have accelerated their growth and improved operational efficiencies with RingLead.

Real-Time Segmentation of CRM & Marketing Automation

“RingLead does so much more than just routing. I could see that I could do real time enriching, through third party tools that were integrated, deduplication, duplicate prevention, segmentation, as well as normalization.”

Real-Time Segmentation of CRM & Marketing Automation

“Not having the lead to account matching meant we were not able to market to leads efficiently…Having that extra account data really helps a lot with understanding different cohorts and segments of our audience.”

Real-Time Segmentation of CRM & Marketing Automation
Cody Bustamonte
Salesforce Administrator & Marketing Operations Manager at Exterro
Real-Time Segmentation of CRM & Marketing Automation
Calon Alpar
Senior Manager of Demand Generation at Watermark