Today Salesforce.com announced their acquisition of ExactTarget, a leader in marketing automation and lead nurturing technology. This acquisition will undoubtedly fill a major gap in salesforce.com’s Marketing Cloud by allowing customers the ability to build lead nurturing and marketing automation platforms natively from within Salesforce.
Bundled with this acquisition comes Pardot, a wholly owned subsidiary of ExactTarget since October of 2012. ExactTarget’s acquisition of Pardot, which specializes in B-to-B marketing automation and lead nurturing, was made to extend ExactTarget’s primary offering, which is geared toward B-to-C marketers.
RingLead is thrilled for both ExactTarget and Pardot, who are both longtime RingLead customers and integration partners.
RingLead Integration with ExactTarget
Using RingLead’s duplicate prevention application in conjunction with ExactTarget, clients will be able to further streamline their lead management process and maintain a cleaner database. The following will take place ONLY when a new Lead is created in Salesforce (no matching Lead or Contact already exists).