Good customer data is hard to find and maintain. If you look at sales reps’ stats, you’ll find that more …Read More
It might come as a surprise, but studies suggest that over 30% of the records in your database right now …Read More
Did you know that over 30% of the current records in your database are either duplicates or just bad data …Read More
Dear VP Marketing,
Your team doesn’t want to clean up your database just to have busy work. Trust me, they have …Read More
A Gartner study stated that poor data quality lowered labor productivity by 20%. That’s 20% of your time (8 hours/week …Read More
The cost of handling a CRM record can be massive. A Sirius Decisions study showed that it costs a company …Read More
There has been much talk about Big Data which, to me, only emphasizes the importance of clean data. According to Kurt Bollacker, …Read More
The Salesforce1 World Tour in Chicago featured many great speakers and sessions, but it seemed that everyone was talking about data. Data, data, data.
During one session, Salesforce customer, Joseph Morgan, President and CEO of Standard Register, remarked, “If you have the right data at the right time, we can absolutely accelerate our business.”
But good customer data is hard to find and maintain.
21% of B2B sales reps’ time is consumed doing research, the number one issue with CRM is consolidating customer data, and 75 phone numbers change every thirty minutes. (Sources: CIO Insights, Forrester Research, CustomerThink, Dun and Bradstreet)