The Salesforce1 World Tour in Chicago featured many great speakers and sessions, but it seemed that everyone was talking about data. Data, data, data.
During one session, Salesforce customer, Joseph Morgan, President and CEO of Standard Register, remarked, “If you have the right data at the right time, we can absolutely accelerate our business.”
But good customer data is hard to find and maintain.
21% of B2B sales reps’ time is consumed doing research, the number one issue with CRM is consolidating customer data, and 75 phone numbers change every thirty minutes. (Sources: CIO Insights, Forrester Research, CustomerThink, Dun and Bradstreet)