Dreamforce

If you’ve ever attended Dreamforce, you’re probably as excited for October 4-7 as the RingLead team. Dreamforce is the epicenter for all things CRM and data quality, and businesses arrange their entire yearly agenda around maximizing their impact at the conference. For four days, business professionals, marketers, CRM admins, data geeks, and salespeople will converge…

How To Fast Track Your Lead Lifecycle

While playing Monopoly with my daughter recently, I was thinking about a way to optimize a client’s lead lifecycle funnel. Yes, I should have been concerned with her recent acquisition of Boardwalk, but a sudden trip to Reading Railroad got my creative juices flowing. Finally, I had a great example for something we marketers must…

The 4 Steps to Data Standardization

Data standardization is a key part of ensuring data quality. Lacking standardization results in bad data, which has numerous negative effects, from sending bad emails, to mailing to bad addresses, to losing customers altogether. Unfortunately, data standardization is often left out of discussions when planning the input and organization of your company data, especially when…

3 Simple Steps to Stop Duplicate Data Forever

As a marketer, I’m faced with dirty, duplicate data on a daily basis. Bad email addresses. Bad phone numbers. Bouncebacks. Messy reporting in Salesforce. Extra work in Marketo. The solution is to clean your existing database and then stop duplicate data before it enters your system ever again. In the battle of marketer vs duplicate data,…