​5 Reasons the Customer is Not Always Right

A frequent flier with an airline often complained about the airline’s operations, and after every flight, would write to them detailing some complaint. The staff passed her concerns on to the airline CEO, who 60 seconds later, sent a curt reply to the woman: “Dear Mrs. Crabapple, We will miss you. Love, Herb.” Today, the…

How to Grow Customer Satisfaction with Your CRM

Branding is not just a marketing responsibility; it’s a company-wide sport. Whether it’s positive or negative, any interaction a customer has with your business is a reflection of your brand. Hire the right people, train them the right way, and give them the right tools. This will ensure a great customer experience as well as…