How To Find Out If Your CRM Data Sucks

As a marketer, I understand the impact that bad data can have. From sending emails to the right contacts, to the inability to measure and generate reports, it can be a struggle. The hardest step is admitting you have a data problem. It’s time to be honest with yourself, and admit that your data might…

Why Do You Need Data Quality Improvement

Every month, a portion of your contact data becomes outdated as people change jobs, move up and down the organizational ladder, etc. To learn more about data decay, check out this post by Donato Diorio. To quickly summarize, the rate of data decay in your CRM and marketing automation platform depends on two things, (1) the state of the economy and (2) your industry. When the economy is good, contact turnover is relatively low. When the times are tough, there is a higher job turnover. Certain sectors have lower-than-average job turnover, while others (like the high-technology sector) has much higher job turnover.In a year, depending on the state of the economy and the industries represented in your CRM database, as much as half of your leads and/or contacts can be rendered useless.

Data Decay: Why Your CRM Data Sucks

You know you have a CRM problem when you srtat hearing comeents like: “Wrong phone number”, “The company was acquired”, “Wrong title”, “I have duplicates”, “The data is old”, “The emails don’t work”, “My CRM data sucks”, “I just called someone who’s been dead for a year”… Are there solutions to these problems? Yes, however,…