Data Health: Learning the Dimensions of Data

There are so many dimensions of data that it can be overwhelming. Data growth, Big Data, accessibility, data security, compliance, governance, risk, defensible deletion, preservation, data quality, information management, data warehouses, actionable intelligence, and the list goes on and on. As I sit here writing, additional elements of what I call “The Data Management Conversation”…

Salesforce Merge Leads And Contacts

Salesforce is a powerful tool for tracking potential leads and new contacts. However, as your database grows larger, the possibility of duplicate entries increases. As new contact or account information is entered into Salesforce, you may find you have duplicate entries. Salesforce has a Merge My Contacts tool which will merge any duplicated entries. You…

Improving And Managing Data Quality

In the age of big data, where everything business and marketing side is determined by data collection, usage and storage, we all have to optimize the way in which we use data. But, what does that really mean? Is managing data quality it just a bunch of techno talk or does it have any real…