​How Small Businesses Can Use Big Data

Do you think that your company is too small to benefit from the world of Big Data? Yes, “Big Data” is a buzzword that can refer to a lot of things in the “cloud”, (yet another buzzword). However, there are tons of ways that even the smallest of companies can benefit from the advances made…

SLI Systems Reveals 5 Steps to Clean Data in Salesforce and Marketo

SLI Systems is a SaaS-based software company, providing site search for ecommerce websites. They are a growing, multi-million dollar global brand helping customers find what they want quickly, with strong activity-tracking technology, ensuring relevant content and an improved shopping experience. SLI Systems has a 10-year-old Salesforce for their CRM system, and after running Marketo for marketing automation for over…

11 Prerequisites of Big Data

Big Data is in its infancy. While it has been around for many years, it is just becoming mainstream now. Large data providers like Experian, Axiom, and D&B have been collecting data for a long time. What is different now? Today, Big Data is in the form of LinkedIn, Facebook, Twitter and Google. To learn…

The 4 Steps to Data Standardization

Data standardization is a key part of ensuring data quality. Lacking standardization results in bad data, which has numerous negative effects, from sending bad emails, to mailing to bad addresses, to losing customers altogether. Unfortunately, data standardization is often left out of discussions when planning the input and organization of your company data, especially when…