CRM Tips: The One Thing You Must Do Before Account Deduping

CRM Tips: The One Thing You Must Do Before Account Deduping

Deduping a CRM is like an equation waiting to be solved. Just like a high school math, the more variables you know the values for, the easier the problem is to solve and the more likely you will come up with the correct answer.

data quality crm
CRMs include a vast number of “Data Markers.” These markers are a literal road map to filling in missing data. For example, if 100% of the emails for a particular company have the email format of Firstname.Lastname@domain.com, then you can probably fill in missing emails for other contacts with confidence. If you have the email domains for contacts, but the account record is lacking a website, that can be filled in too.

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