Five Things You Missed at Dreamforce ’13

Whether you attended or not, there is a good chance that you missed out on something at Dreamforce 2013. Fear not – we’ve compiled some of the top things that you missed at this years Dreamforce conference.
Salesforce1 is a redesigned platform that promises to put Salesforce at the front lines in your interraction with customers and prospects.  Salesforce1 allows companies to design and deploy mobile applications faster and more efficiently than previously imagined by introducing a new set of software development kits and APIs making it easier than ever to introduce mobile technology to your customers.

The ExactTarget Marketing Cloud
In case you missed the big announcement back in June, Salesforce purchased ExactTarget, the industry-leading marketing automation and email marketing software company. Salesforce is now in the midst of a massive integration of three platforms (including Pardot, an earlier acquisition by ExactTarget) platforms. There was plenty to see at the ExactTarget Marketing Cloud section of the cloud expo, including demonstrations on how developers can build apps into the platform.
Customer Focus on Data Quality
Survey data collected from Salesforce customers was released prior to Dreamforce, showing that customers of all sizes were thinking about data quality (deduplication, duplicate prevention, data normalization & enrichment). Data quality was ranked as a top initiative, along with mobile strategies.

The trend of acting on data quality was evident in the numerous data quality-themed sessions at Dreamforce ’13.

Twas the Night Before Dreamforce…

Twas the night before Dreamforce and all through the expo hall, Not a vendor was present, but SaaSy, Chatty and Markie Mark were having a ball. The Salesforce MVPs were asleep, all snug in their beds, while visions of AppExchange Apps danced in their heads. When in the middle of the night, there arose so…

We’ll be at Dreamforce, will you?

Salesforce recently published an infographic showing the amazing growth of Dreamforce – from mere tradeshow to THE cloud computing event of the year, Dreamforce has grown from less than 2,000 attendees in 2003 to well over 90,000 in 2012 and an expected 100,000+ attendees for this year’s show. RingLead has been there every step of…