Today’s business landscape requires marketers to be cross-trained in a wide variety of skills. Yes, of course, there are the standard items covered in college (the four P’s are still relevant), but there is so much more that professors are not incorporating into the curriculum. The modern marketer needs to be creative, analytical, scientific, tech-savvy,…
If you missed our webinar today, no problem! Here’s the recorded version.
On this webinar, we reviewed the challenges that duplicates can cause for marketers, and how professional marketers and Salesforce admins can overcome this data quality hurdle.
This post is meant for the marketing automation beginner, and is a compilation of a few of the lessons that we’ve learned over the years which should help you navigate your first marketing automation implementation (or re-implementation).
These lessons have been learned through years of successful integrations with marketing automation platforms such as Eloqua, Pardot, Marketo, ExactTarget, Genius and more.
What does data quality have to do with marketing automation?
Data quality and marketing automation go hand-in-hand; oftentimes it is the marketing department that has to campaign for a data quality solution. It can be hard to sway management to take data quality seriously, but if they’ve seen the eye-popping facts associated with duplicate data, they may be more inclined to act. Implementing a marketing automation system without a proper data quality solution in place beforehand can result in chaos throughout your organization. So do yourself (and your company) a favor, and take a few moments to learn from our customers’ past mistakes!