How To Find Out If Your CRM Data Sucks

As a marketer, I understand the impact that bad data can have. From sending emails to the right contacts, to the inability to measure and generate reports, it can be a struggle. The hardest step is admitting you have a data problem. It’s time to be honest with yourself, and admit that your data might…

How to Build a Lead Scoring Program [INFOGRAPHIC]

According to Lattice Engines, over 44% of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll stand a better chance of…

​10 Details to Skyrocket Response Rates

Demand generation marketing requires attention to detail on an incredible array of tactical elements. The details are what determine campaign success or mediocrity. There are many symptoms and contributing factors to poor performance. Email open rates can be strong but call-to-action conversions are poor. New assets aren’t generating the inbound interest or lead conversions. Event…

The True Cost of Bad (And Clean) Data

Bad data runs rampant throughout many organizations, ranging from incorrect information, missing information, inaccurate information and outdated data. This bad data can be more than a thorn in your side — it can actually hinder your business success, and cost you a ton of money. According to this EBiz article, on average, corporate data grows…

4 Secrets to B2B Webinar Success [INFOGRAPHIC]

Webinars are powerful tools for B2B marketers to connect and engage with potential and existing customers. But many B2B marketers struggle with webinars because they don’t know all the necessary steps to increase their webinar program success. RingLead and Heinz Marketing put together the secrets of an excellent webinar in this infographic below, based on Heinz Marketing’s great ebook. Here are…

The Qualities of a Marketing Automation Master

Whether you’re a little bit geeky, a flowchart freak or just a fan of learning and sharing knowledge, you can rock your marketing automation programs with just a few key qualities. Check out this infographic to learn the characteristics necessary to become a marketing automation master. See this infographic on Slideshare here. Get started with marketing automation with the…