The following is a presentation given at Dreamforce 2012. Jason Paquette, the Salesforce Project Manager for DocuSign, and RingLead’s own Michael Farrington, speak about the importance of data quality as a process, not a one-time project.
Jason Paquette: Good afternoon. If you are looking for Benioff and Sir Richard Branson you are in the wrong room.
No, thank you for coming out. This was of all the community-led sessions one of the most popular so I appreciate you guys all coming out given that you could be watching a couple of corporate titans going at it instead.
Jason Paquette, formerly of Kaseya, was selected as our first RingLead MVP for his suggestion of the second task feature, which is now available in multiple RingLead applications. For being a vocal advocate of our products as well as a great source for product enhancements and feature additions, RingLead has selected Jason as the first RingLeader MVP. One of his suggestions has been implemented in the upcoming Spring ’12 release of Unique Upload (formerly known as "Declone Mass List"). Keep reading to find out more about the RingLeader MVP Program as well as the new features and product updates.
Jason is Director of Sales Operations for Kaseya, a leading global provider of IT Systems Management software, and is widely recognized as an expert in designing processes around Salesforce and marketing automation. Jason is also a sophisticated user of Marketo’s lead scoring features. Jason lives in Seattle with his wife and nine month old daughter, and is an avid Seahawks fan.
What makes Jason awesome
Jason is one of RingLead’s power users and participates in our beta testing for new feature releases. Jason was selected based on his thought leadership in RingLead’s social media community as well as for the selection of his Unique Import “Second Task” feature (described below.) Every quarter, RingLead will select another RingLeader MVP based on their contribution to RingLead’s product development as a result of their feature requests.
”Getting rid of 50% of your duplicates is like getting rid of 50% of your Chicken Pox…”
Marketo, like most of the other marketing automation solutions, dedupes only on email address. Jason learned painfully that Marketo (and Eloqua for that matter), only dedupe by an exact email address match.