According to a report by Software Advice, 91% of marketing automation buyers were evaluating marketing automation for the first time in 2013. So if you’re new to marketing automation, you’re not alone, and there’s help.
We teamed up with Josh Hill, Marketo lead at Perkuto, to share best practices and insights for starting out in marketing automation in the ebook, The Newcomer’s Guide to Marketing Automation. Check it out, but for the quick highlights, here are nine lessons from that ebook.
SoftwareAdvice recently completed some very telling research about organizations buying marketing automation for the first time. With this research, they sought to find out what drives organizations to purchase marketing automation, and what’s fueling growth in the marketplace.
They analyzed data from 896 interactions with marketing automation software buyers in the 2013 calendar year. To get to the real takeaways of the research, here are the key stats from this study. Hold on tight – it’s a bumpy ride.