9 Lessons for Marketing Automation Newbies

According to a report by Software Advice, 91% of marketing automation buyers were evaluating marketing automation for the first time in 2013. So if you’re new to marketing automation, you’re not alone, and there’s help.

We teamed up with Josh Hill, Marketo lead at Perkuto, to share best practices and insights for starting out in marketing automation in the ebook, The Newcomer’s Guide to Marketing Automation. Check it out, but for the quick highlights, here are nine lessons from that ebook.