SoftwareAdvice recently completed some very telling research about organizations buying marketing automation for the first time. With this research, they sought to find out what drives organizations to purchase marketing automation, and what’s fueling growth in the marketplace.
They analyzed data from 896 interactions with marketing automation software buyers in the 2013 calendar year. To get to the real takeaways of the research, here are the key stats from this study. Hold on tight – it’s a bumpy ride.