How to Use Data for Better Content Marketing

There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data analytics begins at the simplest level with the simplest tools.   Breakdown: Get an Idea First   Know Your Best Customers Contact…

7 Tips to Avoid Bad Data in Marketo

As a Marketo user and Champion for three consecutive years, I have been developing tips and tricks to data quality in Marketo for a long time. At the 2015 Marketo Summit, fellow Marketo Champion, Inga Romanoff, and I shared some of these tips, and when speaking of our experience with resolving bad data, I believe…

​How the Right Data Improves Your Marketing

In a recent TechnologyAdvice Expert Interview, Amanda Nelson, Director of Marketing at RingLead, shared her insights on the intersection of sales, marketing, and technology. The series explores a variety of business and technology landscapes through conversations with industry leaders. Amanda joined me to discuss CRM trends, the convergence of data and marketing, and a few…

5 Smart Remarketing Tactics for Lead Generation

Retargeting, also called remarketing, is a way to build awareness for your brand and drive clicks to your website. It’s often thought of as a B2C-first tactic because of it’s ability to drive repeat purchases or bring back abandoned visitors, but retargeting is a powerful tool for B2B marketers as well. Over the last year,…

​5 Hands-On Strategies to Improve Data Quality

Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.”   Understanding Data Quality…