The marketing technology space is a constantly-changing, morphing and growing ecosystem with 1,000+ vendors, according to Scott Brinker, co-founder and CTO of ION Interactive and author and editor of Chiefmartec.com. The good news is this is an exciting time to be in marketing, as this evolving ecosystem could potentially put marketers at the intersection of this world. At the MOCCA (Marketing Operations Cross-Company Alliance) marketing event at the SAP Marketing offices in New York on May 8th, Brinker shared the following 10 rules of thumb for developing your marketing technology strategy.
Make sure your entire company is involved in your marketing technology strategy in some way. Sales, Customer Service, Finance, IT and more departments are affected by the chosen marketing technology platforms and collaborating from the start will help make this big decision a smart one.