How to Use Data for Better Content Marketing

There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data analytics begins at the simplest level with the simplest tools.   Breakdown: Get an Idea First   Know Your Best Customers Contact…

How to Start Simple with Content Marketing

62% of companies say content marketing is the single most valuable tool to generate new leads. Yet, most content marketing efforts are ineffective. Find out why. Breakdown [cs_divider] Planning Stage: Build a Foundation Business Alignment Know Your Target Audience Execute Content Marketing Mission Statement Define Roles & Responsibilities Content Publishing Schedule Build a Foundation [cs_divider]…