How to Use Data for Better Content Marketing

There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data analytics begins at the simplest level with the simplest tools.   Breakdown: Get an Idea First   Know Your Best Customers Contact…

“These Leads Suck”

You’ve had this conversation before. Every marketer has at some point. Someone from sales makes a blanket statement about the leads that you generated from a webinar or trade show. All of the work that you put in — coordination with speakers, building the deck, ordering the t-shirts or giveaways, preparing the collateral — is…

4 Data Steps to Widen Your Sales Funnel

Do you know what percent of your addressable market is captured within your database? Most marketers are unable to answer this question. From what we see, it ranges between 30-45%. So, what if you could increase this number to 70-80% and widen the top of your funnel? You would expose your content and nurture strategies…

​Top Mistakes New Entrepreneurs Should Avoid

Making mistakes is part of the learning curve for every startup. You can fix errors without having to change too much of your business. However, some mistakes are a big deal and can negatively impact your business. Seemingly innocent gaffes can certainly be red flags to potential investors. Worst still, as an entrepreneur, they can…