There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying …Read More
You’ve had this conversation before. Every marketer has at some point.
Someone from sales makes a blanket statement about the leads …Read More
There is no shortage of email these days. And if you are a marketer, the chances are very high that …Read More
Do you know what percent of your addressable market is captured within your database?
Most marketers are unable to answer this …Read More
Making mistakes is part of the learning curve for every startup. You can fix errors without having to change too …Read More
Ensuring data quality in your marketing automation efforts is a process. It requires you to think through your data, have …Read More
For marketers, bad data can mean disaster when it comes to reporting, segmenting, tracking, lead generation and more. Today, marketers …Read More
When you think of Salesforce, what words immediately come to mind? Most people will think “CRM.” Many others might say …Read More
‘Tis the season for making lists. Personally and professionally, we must gather the people in mind for gift giving, card …Read More
Today’s business landscape requires marketers to be cross-trained in a wide variety of skills. Yes, of course, there are the …Read More
At today’s NYC Salesforce User Group Event, Kendra Webb-Scott, NYC Salesforce User Group co-leader and Chief Idea-oligist at Ideazio shared, …Read More
It’s no secret that right now one of the hottest topics in every marketing department is marketing automation. If you …Read More