Better Database Management Systems and CRM Data Myths

Too often data myths lead to inefficient processes in CRM, broken systems and/or paralysis analysis. You don’t need to wield the hammer of Thor to make progress with your data management strategy, you just have to separate fact from fable. On this recorded webinar, Donato Diorio (@idonato) and Michael Farrington (@michaelforce), two experts in CRM…

Dreamforce ’12 Session “Clean Data: A Journey, Not a Destination”

The following is a presentation given at Dreamforce 2012. Jason Paquette, the Salesforce Project Manager for DocuSign, and RingLead’s own Michael Farrington, speak about the importance of data quality as a process, not a one-time project.

Jason Paquette: Good afternoon. If you are looking for Benioff and Sir Richard Branson you are in the wrong room.

No, thank you for coming out. This was of all the community-led sessions one of the most popular so I appreciate you guys all coming out given that you could be watching a couple of corporate titans going at it instead.

Michael Farrington will be speaking at four Dreamforce 2012 sessions

RingLead Chief Product Officer, Salesforce MVP, MVP and overall great guy Michael Farrington will be speaking in four sessions at Dreamforce 2012, next week in San Francisco.

If you want to attend Michael’s sessions, you can find the dates, times and descriptions of all four of them below.
From Admin to Entrepreneur
Tuesday 9/18, 2:00 pm – 3:00 pm | DevZone Un-Conference A
Tired of working for “the man?” MVP Michael Farrington shares his blueprint for building your own destiny on the Platform. From admin to developer to founder to entrepreneur, “michaelforce” shares tales from the AppExchange and tips on how to build a reputation, a company, and ultimately a lifestyle in the cloud.
For more information on Dreamforce 2012 sessions, visit

Clean Data: A Journey, not a Destination
Wednesday 9/19, 3:00 pm – 4:00 pm | Moscone Center West 3009/3011

Session Description: Are Sales and Marketing not agreeing on the number of existing leads? Are your email lists overwhelmed by duplicates? Do your campaigns appear like they’ve influenced $0 in opportunities?

Introducing Unique Entry…the App that Fate Built

First things first, kudos and congrats to the AppExchange team at who launched a beautifully remodeled AppExchange this past weekend. It’s a pleasure watching the marketplace and the programs behind it evolve to meet the needs of customers and partners.   Unique Entry is now available for download from the AppExchange. Try it Free…