10 Steps to Objective Selling

Objective selling is about understanding one simple concept: all prospects have objectives. Whether it’s to get rid of a pain, solve a problem, or meet a goal, objectives are guaranteed. Therefore, objective selling can apply across 100% of your target market. At a high level, here is the 10-step process to objective selling. 1. Find…

5 Key Reasons for Objective Selling

All prospects have objectives. Whether it’s to get rid of a pain, solve a problem, or meet a goal, objectives are guaranteed across all prospects. Therefore, if you focus on objectives, you’ll be dealing with a much bigger part of the market, in a much more positive way. Here are five reasons why focusing on objective…