Salesforce + ExactTarget + RingLead

Today announced their acquisition of ExactTarget, a leader in marketing automation and lead nurturing technology. This acquisition will undoubtedly fill a major gap in’s Marketing Cloud by allowing customers the ability to build lead nurturing and marketing automation platforms natively from within Salesforce.

Bundled with this acquisition comes Pardot, a wholly owned subsidiary of ExactTarget since October of 2012. ExactTarget’s acquisition of Pardot, which specializes in B-to-B marketing automation and lead nurturing, was made to extend ExactTarget’s primary offering, which is geared toward B-to-C marketers.

RingLead is thrilled for both ExactTarget and Pardot, who are both longtime RingLead customers and integration partners.

RingLead Integration with ExactTarget

Using RingLead’s duplicate prevention application in conjunction with ExactTarget, clients will be able to further streamline their lead management process and maintain a cleaner database. The following will take place ONLY when a new Lead is created in Salesforce (no matching Lead or Contact already exists).

The Top Three Marketing Automation Mistakes to Avoid

This post is meant for the marketing automation beginner, and is a compilation of a few of the lessons that we’ve learned over the years which should help you navigate your first marketing automation implementation (or re-implementation).

These lessons have been learned through years of successful integrations with marketing automation platforms such as Eloqua, Pardot, Marketo, ExactTarget, Genius and more.

What does data quality have to do with marketing automation?

Data quality and marketing automation go hand-in-hand; oftentimes it is the marketing department that has to campaign for a data quality solution.  It can be hard to sway management to take data quality seriously, but if they’ve seen the eye-popping facts associated with duplicate data, they may be more inclined to act.  Implementing a marketing automation system without a proper data quality solution in place beforehand can result in chaos throughout your organization.  So do yourself (and your company) a favor, and take a few moments to learn from our customers’ past mistakes!