Eye-Popping Facts About Duplicate Data

Most business to business marketing executives complain bitterly about the status of their databases, but have difficulty convincing senior management of the gravity of the problem.
If you are experiencing this challenge yourself in your organization, these eye-popping facts from Jon Block, the Vice President and Service Director of Sirius Decisions should help you win your senior management over to your point-of-view quickly.

Fact #1: Your Data is Doubling Every Year

The amount of data in the average b-to-b organization typically doubles every 12 to 18 months, so even if data is relatively clean today, it is usually only a matter of time before things break down.