Top 4 Excuses for Not Using Your CRM (And What to Do About It)

Companies invest significant resources deploying CRM systems in hopes of improving sales. The expected return on this CRM investment comes in the form of two combined metrics: 1) Accelerated Top-Line Revenue (Sales Effectiveness), and 2) Decelerated Cost of Sales (Sales Efficiency). These results, however, depend on one major factor: adoption. Sales managers and ales reps…