At Quota Factory, we view sales enablement as an aligned function of sales and marketing. It brings process, tools, technology …Read More
Bad data is a challenge for all organizations, in all departments. As a sales manager, I see how it impacts …Read More
Believe it or not, the average tenure of an inside sales manager is just 18 months. It’s a staggeringly low …Read More
There are many aspects of sales that play into closing that next deal faster and better than the last. While …Read More
When was the last time you reviewed your ideal customer profile? Even if you have never officially created one, you …Read More
After years of inbound marketing reports, I was excited to tear open Hubspot’s first-ever inbound sales report, The State of …Read More
When I coach, work with teams, or consult with companies, and I see something they’re doing wrong, I get jazzed …Read More
Salespeople and recruiters have a lot in common. By learning and adopting the recruiter mindset, salespeople can reap significant improvements …Read More
I’ve probably told this story across hundreds of Broadlook product demonstrations and multiple speaking events over the past seven years, and it never seems to tire or become irrelevant. In fact, I may argue that it is even more relevant today in our hyper-information, competitive and “noisy” selling environment.
Before I get ahead of myself, let me share the story. It was somewhere back in 2007, around our fourth product from the recruiting sector that was moving into marketing and B2B sales. Ambitiously so, we believed that the same deep web data mining and real-time company and contact information achieved through the use of our flagship application, Profiler, would be valuable to sales and marketing executives.
I’m noticing three very disturbing trends in sales and marketing that are happening right now that I think seriously threaten …Read More