12 Guiding Principles to Sales Success

Early in my career, I developed a list of guidelines for how to achieve sales success. After a few different versions, I ended up with 11 that I live by everyday. Then after a major career change, I added a 12th: Make sure you always have a plan B.

This exercise, and the resulting guiding principles, has helped me stay focused, which resulted in a very positive impact on my sales career.