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In an effort to strengthen the Salesforce ecosystem and increase awareness of third-party apps available to Salesforce users, nine SaaS providers, including RingLead, have established a coalition for the Salesforce AppExchange called the Cloud Collective.
Where it all Started
The Cloud Collective determined clear, simple points that defined their cause. These points encompass everything the coalition supports, and they were agreed upon by all the parties involved. The Cloud Collective has weekly meetings to discuss the coalition, brainstorm, answer questions, plan and guide the conversation.
By inviting and incorporating all parties in their meetings, the Cloud Collective established camaraderie and the true sense of a coalition from day one. Whether the conversations were meaty, such as the mission statement, or lighter, such as the first blog post, by involving everyone, great ideas can came from all places.