How to Start Simple with Content Marketing

62% of companies say content marketing is the single most valuable tool to generate new leads. Yet, most content marketing efforts are ineffective. Find out why. Breakdown [cs_divider] Planning Stage: Build a Foundation Business Alignment Know Your Target Audience Execute Content Marketing Mission Statement Define Roles & Responsibilities Content Publishing Schedule Build a Foundation [cs_divider]…

Timing is the Key to Social Media Success

There are two equally important aspects to social media success: Creating great content and reaching your audience so they can consume it. Marketers and publishers are only able to truly control one of these items: content. The other, reaching your audience, is more difficult because of all of te possible variables that impact when your…

How to Start Measuring Social Selling

As I shared in a recent article, 78% of salespeople on social media outperform their non-social counterparts, according to Forbes. A big aspect of successful social selling is measurement, and ensuring you establish the right metrics and tracking from the start. While my number one tip is to become best friends with your web analytics…

Social Selling: 7 Ideas to Be More Effective

If you think about the car industry or cable TV industry, certain brands come to mind immediately. So how do you gain that type of brand recognition for yourself and your company within your industry? Using social selling, you have the ability to influence others within your space and break through. Here are some ideas…