How to Start Measuring Social Selling

As I shared in a recent article, 78% of salespeople on social media outperform their non-social counterparts, according to Forbes. A big aspect of successful social selling is measurement, and ensuring you establish the right metrics and tracking from the start. While my number one tip is to become best friends with your web analytics…

Sales Tips: How to Stay Out of LinkedIn Jail

People are misusing LinkedIn left and right. As with any tool, you can be most effective when you use it properly and that usually requires some learning. Unfortunately, we see people self-promoting and trying to sell overtly on LinkedIn and it is just as undesirable as someone going around at a networking event shoving cards…

Social Selling: 7 Ideas to Be More Effective

If you think about the car industry or cable TV industry, certain brands come to mind immediately. So how do you gain that type of brand recognition for yourself and your company within your industry? Using social selling, you have the ability to influence others within your space and break through. Here are some ideas…

12 Tips to Smart Social Selling

78% of salespeople on social media outperform their not social counterparts, according to Forbes. It’s no doubt that social selling is important, but you need to do it right. While social media does help supplement the selling process, you have to be weary of overstepping and being too salesy in your approach. Here are the…