Data Heroes

Data Heroes: Tips, Tricks and Hacks for Marketing Ops

Sara McNamara, Naomi Liu, Sanford Whiteman and host Elliot Lowe talk about data quality, and data compliance in Marketing Ops world...

Data Heroes: Tips, Tricks and Hacks for Sales Ops

In this episode, Guests talk about the user experience, and how it can be enhanced with Data Management features in Sales Ops world.

Powering Efficient Demand Gen and ABX with Data Orchestration

Sara Koppes, Rachel Sadacca, Kelly Justice, Michelle Vu, & host John Kosturos talk about intent data, and how it can define Demand Gen & ABX.

Jeff Ignacio, Head of Revenue and Growth Operations at UpKeep

"It all comes from strategy and that strategy is informed with data"

Growth & Revenue Operations

Andrew Mahr, Chief Customer Officer at Triblio

"Making it interesting for the customer"

Grew company revenues 30% at Triblio

Maxwell Maurier, Director, Marketing Operations and Analytics at Druva

"How do we consistently align with sales?"

Marketo champion

Britney Young, Marketing Operations Specialist at McKesson

Keep on top of who's actually engaging with our emails and make that decision of whether or not to keep them.

- Speaker - Volunteer experience: -American Cancer Society (Sep 2014) -Alzheimer's Association® (Oct 2013) - 2x Marketo Certified

Susan Walsh, Founder at The Classification Guru Ltd.

Make sure the data has it’s coat on!

- Creator of COAT - Author of 'Between the Spreadsheets'

Alex Greger, Marketing Automation Manager at Skillsoft

Standardizations are a key aspect

4x Marketo Champion

Corey Bayless, Marketing Automation Program Manager at Amazon Web Services (AWS)

Find system limitations and then expand outward

Speaker at Marketing (re)Focus, 2021 - A Virtual Conference

Courtney Tobe, Manager of Marketing Operations and Automation at AvidXchange, Inc.

"How do we talk about data? And how do we understand it?"

Courtney Tobe, 2X Marketo Champion. 2X Marketo Certified Expert. Marketing Automation Strategy and Implementation Specialist.

Melissa Day, Marketo Champion and Global Digital Marketing Leader at The Chemours Company

Make it happen with the data you have available

Melissa Day fell in love with marketing automation and operations. She's making sure the company's data is refined and clean. She's one of the top players when it comes to…

Andy Caron, Head of MarTech Consulting at Revenue Pulse

You Need to Know Your Business to Define Ideal Customer Profile

Andy Caron is a two-time Marketo Champion. She is passionate about marketing operations, attribution, and system integrations. Andy is also a Marketo Certified Expert and Marketo User Group Leader.

Amanda Thomas, Marketing Technology Consultant at Etumos

The Purpose of Getting Clean Data and Segmenting it in the Right Way

Despite the common belief that one can only be a three-time Marketo Champion, Amanda has demystified it. Believe it or not, she is a five-time Marketo Champion.