
Justin Norris, Sr. Director of Solutions Architecture at Perkuto
"Marketo is the best system of execution for what it does within that marketing sphere."
"Marketo is the best system of execution for what it does within that marketing sphere."
"It all comes from strategy and that strategy is informed with data"
"Making it interesting for the customer"
"How do we consistently align with sales?"
Keep on top of who's actually engaging with our emails and make that decision of whether or not to keep them.
Make sure the data has it’s coat on!
Standardizations are a key aspect
Find system limitations and then expand outward
"How do we talk about data? And how do we understand it?"
Make it happen with the data you have available
You Need to Know Your Business to Define Ideal Customer Profile
The Purpose of Getting Clean Data and Segmenting it in the Right Way