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Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications
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Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

By August 10, 2020 March 29th, 2021 No Comments
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Brooke Bartos

3x Marketo Champion. Fearless 50 Marketer. Revive Finalist. Adobe Summit Speaker.

Brooke Bartos is a widely recognized data-driven Marketo Champion with a track record of successful implementations of ABM strategy, engagement marketing, lead nurturing, and MarTech integrations for Marketo. In addition to her work in the Marketo community, Brooke has been listed among Everstring’s 2019 “25 Influential Women to Watch in Marketing Operations” and Drift’s 2019 “29 Changemakers Who Are Shaking Up The Marketing World.”

Brooke Bartos [Full Episode]

In her episode of #TalkDataToMe – Data Heroes, Brooke explores data wins and losses, the Marketo Champion Community, the state of data privacy legislations and its impact on marketers, and other trending topics including tactical ideas around Marketo tokens, attribution, and CRM and MAP alignment.

Clips

Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Brooke Bartos [Full Episode]


In her episode of #TalkDataToMe – Data Heroes, Brooke explores data wins and losses, the Marketo Champion Community, the state of data privacy legislations and its impact on marketers, and other trending topics including tactical ideas around Marketo tokens, attribution, and CRM and MAP alignment.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Marketo Origin Story & Training a Team to Use Marketo


Like most Marketing Operations Professionals, Brooke Bartos did not go to college for Marketing Operations - she was a Psychology major with a minor in forensics. She tells her story of how she started using Marketo, and how she was able to effectively create a culture at her company that allowed her to be successful.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

How did becoming a Marketo Champion affect Brooke's Career


Brooke Bartos discusses the Marketo Community and the impact becoming a Marketo Champion had on her career.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Identifying the True Person Source of a Lead


Brooke Bartos discusses strategies for identifying and tracking the true person source of a lead and the strategy of maintaining a small volume of high quality leads.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Data Quality Horror Story


Brooke Bartos shares the lessons she learned from her “Data Quality Horror Story” and the proactive data quality processes she maintains as a result.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

How to Prevent Data Loss & Historical Fields in Marketo


Brooke Bartos discuss proactive strategies to preserving crucial customer journey data points in Marketo.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

The Future of Business will be based off how Business Manage their data


At the rate that the average marketing database is growing and decaying, Brooke Bartos predicts that companies that don’t prioritize data quality will fail. She also discusses strategies for data maintenance and collection to main actionable and up to date data.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Marketo Champion Best Practices: 3 Tips from Brooke Bartos


In this clip Brooke Bartos shares her Top 3 Marketo Champion best practices and how to apply each of them step by step.
Brooke Bartos, Senior Manager Marketing Operations at Walker Sands Communications

Keys to Driving Alignment Between Marketing & Sales


Brooke Bartos reflects on Lead Scoring being a critical component to driving alignment between marketing & sales, and discusses strategies and processes that have been successful for companies she has worked with.

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