In an earlier discussion, Elliott Lowe mentions that it is critical for 21st century organzations to have at least one person who is responspible for data quality and ongoing data maitainence.
In this clip, the panel discuss who owns that responsibiliy and the resulting job role trends. Brooke Bartos mentions how data analytics is no longer an IT function, but moreso a function of marketing operations and "moving towards revenue operations." They mention job roles like CRO replacing the CMO, and that C-Level IT roles now have heavy marketing backgrounds.

In this clip, Elliot Lowe, Chelsea Kiko, & Brooke Bartos discuss creating personalized content experienced by leveraging processes like progressive profiling, 3rd party enrichment, and technologies like DemandBase.

In this clip, Elliot Lowe, Chelsea Kiko, & Brooke Bartos discuss:
- communicating marketing attribution to the C-Suite and upper level management
- Multi-touch attribution - keeping track of all the marketing touch points along a lead life-cycle

- Data qualilty horror stories that resulted from poor data management and operationational processes.
- Proactive operational processes and marketo programs such as data normalization & cross-checking to prevent customer experience and data disasters

In this clip, Elliot Lowe, Chelsea Kiko, & Brooke Bartos discuss creating personalized content experienced by leveraging processes like progressive profiling, 3rd party enrichment, and technologies like DemandBase.