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MoPros:

Raj Jain

Marketing Operations and Marketing Automation at MongoDB.

Thought Leader. Innovator. With nearly a decade of sales and marketing experience, Raj Jain is well versed in digital marketing, demand generation, product led growth, and developing and executing go-to-market strategies at scale. Raj combines creativity with a scientific, calculated approach to testing and measuring ideas within technologies like Salesforce, Marketo and Eloqua.

MoPros: Raj Jain [Full Episode]

In his episode of #TalkDataToMe – Data Heroes, Raj dives into how marketing ops professionals can stay ahead of the evolving data privacy landscape, even at companies that operate on every continent. Raj also dives into the importance of continuous data management and the role it plays in aligning sales, marketing, and c-level mangement.

Clips

MoPros: Raj Jain [Full Episode]

How Raj Creates Robotic Processes in Marketo & Salesforce to Automate his responsibilities

In this episode of Talk Data to Me, Raj Jain & James Buckley discusses AI Creating Robotic Processes with CRM & Marketing Automation
- Raj is afraid of the robots. He thinks the singularity is coming but maybe not for a little bit because AI is not advanced enough to take on the human aspect of data quality for now.
- As per Raj, AI can help you do our job better, but he doesn't see it replacing humans & elbow grease.

Marketers Need to Stand Up for themselves when Presenting to the C-Level

Raj Jain discusses his experiences at WeWork with reporting marketing KPIs & data to C Level.
"Every data person should stand up for themselves [...] data does lie if the data is not structured & validated properly. When validated & stamped properly, data never lies & reporting the data correctly plays a huge role when it comes to representing the growth or opportunities of any business."

Event ROI should NOT be measured by Leads Created

Solving the Problem of Lead Source

Raj Jain & James Buckley discuss how attribution can often cause a conflict between marketing and sales. He explores strategies for marketing/sales operations teams so that both marketing and sales attribution can be accounted for.
"Once you establish that this is the database source you can create a separate field for sales & SDR folks, asking what made this person pick up the phone or fill out the form & call you? This is a really easy question that everybody can answer & it does not put the sales process at risk."

Creating a feedback loop process between Marketing & sales

There is a Disconnect between C-Level & Marketing Operations on the priority of Data Quality

Raj’s Data Quality Projects at WeWork

Maintaining GDPR & CCPA Compliance at a Global Company

As a marketing operations leader at a company that operates on every continent, Raj Jain discusses that challenges he faces with maintaining compliance with the current regulations like GDPR & CCPA.
Raj also talks about his general data management responsibilities in his day to day during his time as a Marketing Operations Manager at WeWork.

Raj On Jessica Kao's the Scientific Method in Marketing

In this episode of Talk Data to Me, Raj Jain & James Buckley discusses the application of Scientific Method to the Data world.
-Data won't give you all the solutions but can guide you the way.
- Once you start with the hypotheses, you can figure out what data do you need, that's going to either prove or disprove your hypotheses.
- As Jessica Kao said marketers should be a scientist. Similar to a scientist, WeWork has all data available that they need & thus they need to use the same very responsibly.

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MoPros: Raj Jain

MoPros:

Raj Jain

MoPros: Raj Jain [Full Episode]