Raj Jain discusses the metrics and KPIs that allow companies to measure ROI from events (tradeshows, webinars, etc).
"Since lead sources from events are disappearing more than anything else do a lot of your events ROI out of the campaign object & not the lead source object."

Raj Jain & James Buckley discuss how attribution can often cause a conflict between marketing and sales. He explores strategies for marketing/sales operations teams so that both marketing and sales attribution can be accounted for.
"Once you establish that this is the database source you can create a separate field for sales & SDR folks, asking what made this person pick up the phone or fill out the form & call you? This is a really easy question that everybody can answer & it does not put the sales process at risk."

As a Marketing Operations Manager at WeWork, Raj Jain discusses how he was able to operationalize data to create a feedback loop between sales & customer success.

In this clip, Raj Jain discusses the disconnect between the Sales/Marketing Operations team with C-Level management in regards to the priority of data quality.

In this clip of Talk Data to Me Raj Jain discusses how to manage data quality and the importance of data center of excellence or a cheif data officer in managing the data. He also disucess the importance of grading the data before taking any action or repairing the data quality.

As a marketing operations leader at a company that operates on every continent, Raj Jain discusses that challenges he faces with maintaining compliance with the current regulations like GDPR & CCPA.
Raj also talks about his general data management responsibilities in his day to day during his time as a Marketing Operations Manager at WeWork.

In this episode of Talk Data to Me, Raj Jain & James Buckley discusses the application of Scientific Method to the Data world.
-Data won't give you all the solutions but can guide you the way.
- Once you start with the hypotheses, you can figure out what data do you need, that's going to either prove or disprove your hypotheses.
- As Jessica Kao said marketers should be a scientist. Similar to a scientist, WeWork has all data available that they need & thus they need to use the same very responsibly.