Senior Director, Revenue Operations at Visier.
Richard Wasylynchuk is the Senior Director, Revenue Operations at Visier where he is focused on accelerating revenue generation through technology, insights, and processes. With experience in a variety of early-stage technology companies over the last 15 years, Richard knows what it takes to scale, adjust, and pivot strategies to accelerate growth in dynamic environments. He is passionate about process development and improvement, particularly using data and systems to help make operations more effective and efficient in generating results. In his current and past roles, Richard has always believed in developing a more transparent, efficient, and accountable view of operations.
Richard Wasylynchuk [Full Episode]
A Marketo Fearless 50 Marketer is like a hero - inspiring others to overcome their own challenges through sharing of their success and failures.
Richard Wasylynchuk is both a Fearless 50 Marketer and one of our Data Heroes. He talks us through his experience of using lead-to-account matching, ICP, and a combination of scoring models, to help you generate insights and make you faster. Watch this video to learn why understanding the full end-to-end product life cycle and the journey of a lead, from tip to tail, is key to driving revenue for your organization.