
Ep30: Jeff Pedowitz, President and CEO at The Pedowitz Group
"Data plays a critical role everywhere"
Co-Author of ‘F the Funnel. How Loops Create Lifelong Customer Experiences’
"Data plays a critical role everywhere"
"The number one question that we face as a marketer and as a business is, 'Can I trust the data?'"
Understand Your Data to Understand Your Customers
"It always starts with the data"
The Marketing Revolution
"Feedback makes us better."
"Can data security be any more important? Answer is, yes!"
"The buyer today is different than who they were five years ago."
Traffic x conversion rate x average order value = revenue.
The Kiss of Death