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Lead-to-Account Matching
KYLE LACY
Kyle Lacy brings over 13 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce, and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. He loves monotone and hates onions.
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SUMMARY
At Lessonly, they take a creative and sometimes irrational approach to marketing – they actively ignore data sometimes.
Kyle Lacy, CMO of Lessonly, shares how they focus on differentiating their business through developing experience and amazing brand play to drive inbound revenue. Data is what they use to prove the revenue side of their business.
TIMESTAMPS
[00:20] Who would Kyle be if he wasn’t the CMO of Lessonly?
[01:52] When was the first cold email sent by an SDR or BDR ever and what was the response as per Kyle Lacey?
[03:08] What misconception or acronym would Kyle Lacey like to eradicate from the Marketing world?
[05:05] Should Marketing really be in-charge of revenue as per Kyle lacey
[06:53] What is Kyle Lacey’s opinion on attributions and how marketing people see it?
[09:38] What is data to Kyle Lacey and why is it so important?
[11:38] Why should we spend money on a Marketing channel which can’t be attributed or measure its relevance?
[16:12] What is Kyle Lacey’s data horror story?
[21:14] How would Kyle Lacey define a state of Data Nirvana?
[23:28] Who is the data owner team and how does it work for Kyle Lacey’s organization and his view on Rev Ops?
[25:16] Where does the Rev Ops team report to within Kyle Lacey’s organization?
[29:56] What would be an amazing nugget of information that Kyle Lacey would like to give to a CEO?
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