Menu
Datavana – Mark Organ
TalkDataToMeThe Datavana Podcast

Datavana – Mark Organ

By August 19, 2020 September 23rd, 2020 No Comments

August 19, 2020  | The Datavana Podcast

“Datavana – Mark Organ“

About the Show:

Mark Organ is the founding CEO of two leading marketing technology companies. As the CEO of Eloqua (ELOQ) he lead the company to become the world leader in marketing automation software recently culminating in it being acquired for $871M. In his time at Eloqua he revolutionized B2B marketing technology and is continuing to do so now as founder and CEO of Influitive. Here he is working on helping companies to exponentially grow referral leads, reference calls and social media participation by creating a network of advocates.

The Story behind the origin of Eloqua & why it is so successful at what it does

When Mark Organ founded Eloqua, he not only created a new category of software, but completely changed the role and responsibilities of marketers and salespeople. Mark Organ tells the story behind the growth of Eloqua and he was able to create a new category of Demand Generation and Marketing automation platforms.

OTHER PLACES YOU CAN FIND US

Clips

The Story behind the origin of Eloqua & why it is so successful at what it does


When Mark Organ founded Eloqua, he not only created a new category of software, but completely changed the role and responsibilities of marketers and salespeople. Mark Organ tells the story behind the growth of Eloqua and he was able to create a new category of Demand Generation and Marketing automation platforms.

How Mark Organ built a community at Eloqua & how it led to Influitive


The success of Eloqua from a marketing standpoint was largely driven through the customer community. Mark Organ discusses how he was able to build a community at Eloqua, and how his experiences led him to start his new venture at Influitive, a community-building platform.

Why Mark Organ wrote the Messenger is The Message |


Mark Organ tells the story of events that led him to write The Mesenger is the Message. He also discusses communities building strategies and other strategies

Data Quality was Eloqua's Greatest Challenge to ABM


Mark Organ discusses why Eloqua's initial ABM campaigns failed.

Recent Episodes

Data Sheets

Route Datasheet

DATASHEET ROUTE - AUTOMATED LEAD ASSIGNMENT RingLead Route provides complete control and visibility over the lead-to-rep process with configurable workflows…
Dhiral
October 12, 2020

Related Posts

Meet The VendorTalkDataToMe
October 13, 2020

Ep08: Cognism

Dhiral
Meet The VendorTalkDataToMe
September 29, 2020

Ep07: 180byTwo

Dhiral
Meet The VendorTalkDataToMe
August 19, 2020

Ep06: Bombora

Dhiral
Top