Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart that moved to the “dark side” and is now SVP of Marketing and Growth at Auth0. With this career transition, he found a way to combine his 2 passions by applying his “engineering thinking” model to Marketing.
You can follow him on Twitter (@mgonto) or read his (not so frequent) blog posts on his website.
Collecting data is not hard, the challenge is finding the source of truth.
Martin (Gonto) Gontovinkas runs Marketing at Auth0, and asks the question, “What would we do differently?” Find out why he is a big believer that data both tells its own story and provides us with a platform to find answers when asking important questions.
[01:18] Who is Gonto and what he would like to be other than his current role?
[03:11] What is Gonto’s view on Engineering and Psychology?
[04:05] What are Mr. Gonto’s thoughts on behavioral and buying patterns based on data?
[05:31] Why is data so important and what does it actually serve?
[07:00] How does Mr. Gonto utilize a set of data to come up with a decision recommendation?
[08:03] How do you actually measure data that works?
[09:44] How do you leverage and upscale data signals once you have identified a pattern?
[11:07] Is it difficult to collect data in a way that is actionable and what to look for that?
[12:06] How do you overcome when a CRM or other automation platform creates a challenge to find the data truth?
[13:42] What does Data Nirvana mean to Mr. Gonto?
[17:57] What is your horror story regarding data?
[19:45] Who are your data ghostbusters?
[20:48] What does Rev Ops mean to Mr. Gonto?
[22:24] Is there a friendly relationship with your ABM team, your digital team & the demand operation?
[23:43] What word or ugly acronym would Gonto like to remove from Marketing / Sales and why?
[28:07] What kind of super tool would Gonto like to get for his team?
[29:06] What does Gonto feel about Attributions?
[30:15] What are the things that a lot of CEOs and founders need to know and hear?
[32:06] How do you approach a CEO to make sure that you are able to experiment?