Paul Greenberg is the renowned author of the best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.His ground-breaking book helps readers understand CRM technologies and customers in the modern world and was named “the Number 1 CRM book” by SearchCRM.com in 2002 and is often referred to as “the bible of the CRM industry”. More than 60 universities refer to it as a primary text and it is now available in 8 languages. Paul is active as a CRM expert in several formal roles and speaks as a guest expert at seminars and conferences internationally.Read More