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Paul Greenberg is the renowned author of the best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.His ground-breaking book helps readers understand CRM technologies and customers in the modern world and was named “the Number 1 CRM book” by SearchCRM.com in 2002 and is often referred to as “the bible of the CRM industry”. More than 60 universities refer to it as a primary text and it is now available in 8 languages. Paul is active as a CRM expert in several formal roles and speaks as a guest expert at seminars and conferences internationally.Read More
Paul has authored two other books including, E-Government for Public Officials and writes for online publications including Greater China CRM, CRMGuru and SearchCRM, as well as business and IT magazines.
He is President of, The 56 Group, a strategic CRM consulting firm, Executive Vice President of the CRM Association, the co-chairman of the Rutgers University CRM Research Center and is a member of the Board of Advisors of Baylor University’s MBA CRM major. Paul was also a founding partner of the CRM training company, BPT Partners, where he works alongside other CRM experts.
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