August 18, 2020 | The Datavana Podcast

“Paul Greenberg, Author of CRM at Speed of Light“

Guest Bio:

Paul Greenberg is the renowned author of the best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.His ground-breaking book helps readers understand CRM technologies and customers in the modern world and was named “the Number 1 CRM book” by SearchCRM.com in 2002 and is often referred to as “the bible of the CRM industry”. More than 60 universities refer to it as a primary text and it is now available in 8 languages. Paul is active as a CRM expert in several formal roles and speaks as a guest expert at seminars and conferences internationally.Read More

No, Systems of Record are Not Obsolete

Paul Greenberg clarifies debugs the the hype around “systems of record” becoming obsolete, and provides a contemporary definition of ‘systems of engagement” & how it diffentiates from “systems of record.”

Clips

Paul Greenberg, Author of CRM at Speed of Light

No, Systems of Record are Not Obsolete

Data is Dumb Without Context

Paul Greenberg on Salesforce’s Acquisition of Tableu & MapAnything

Paul Greenberg’s Career & how He Became the Foremost Expert on CRM

Company’s Without a Social Conscience Will Lose

In this clip, Paul Greenberg shares his views on people's expection regarding companies & how it has changed dramatically over the last years & why it is important of any business. He also speaks about the reasons why companies should do good as part of their portfolio of actions & not just to sell more stuff.