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Paul Greenberg, Author of CRM at Speed of Light
PodcastsTalkDataToMeThe Datavana Podcast

Paul Greenberg, Author of CRM at Speed of Light

By August 18, 2020 May 21st, 2021 No Comments

August 18, 2020  | The Datavana Podcast

“Paul Greenberg, Author of CRM at Speed of Light“

Guest Bio:

No, Systems of Record are Not Obsolete

Paul Greenberg clarifies debugs the the hype around “systems of record” becoming obsolete, and provides a contemporary definition of ‘systems of engagement” & how it diffentiates from “systems of record.”

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Clips

Paul Greenberg, Author of CRM at Speed of Light

No, Systems of Record are Not Obsolete


Paul Greenberg clarifies and debugs the hype around “systems of record” becoming obsolete, and provides a contemporary definition of "systems of engagement” & how it differentiates from “systems of record".
Paul Greenberg, Author of CRM at Speed of Light

Data is Dumb Without Context


Paul Greenberg discusses how companies are adapting to big data trends to orchestrate and create meaning from data.
Paul Greenberg, Author of CRM at Speed of Light

Paul Greenberg on Salesforce’s Acquisition of Tableu & MapAnything


In this clip Paul Greenberg shares his view on Salesforce & it's recent acquisitions of companies such as Tableau, Mulesoft, & others. He also speaks about the different data vizualization & why he feels video is super relevant & important.
Paul Greenberg, Author of CRM at Speed of Light

Paul Greenberg’s Career & how He Became the Foremost Expert on CRM


In this clip, Paul Greenberg speaks about the trajectory of his career & his journey in becoming the visionary of CRMs. He also speaks about the 2 fundamental steps one needs to have in order to become a true visionary.
Paul Greenberg, Author of CRM at Speed of Light

Company’s Without a Social Conscience Will Lose


In this clip, Paul Greenberg shares his views on people's expection regarding companies & how it has changed dramatically over the last years & why it is important of any business. He also speaks about the reasons why companies should do good as part of their portfolio of actions & not just to sell more stuff.
Paul Greenberg, Author of CRM at Speed of Light

Community Building: Getting Your Customers to Be Your Support Team


In this clip, Paul Greenberg shares his view about community building by Vendors & the right approach a vendor should take when creating a community around his business. He also speaks about the 4 important step vendors should implement when building a community.
Paul Greenberg, Author of CRM at Speed of Light

Empathy is the Strongest Trait of a Good Markeintg Team


In this clip, Paul Greenberg shares why empathy is important & how it plays a big role while gathering data & developing a customer journey strategy for any business.
Paul Greenberg, Author of CRM at Speed of Light

Customer Success Metrics: Do’s & Don’ts


In this clip, Paul Greenberg speaks about the customer success management & how it is different from customer service. He discusses the one metric that should not be kept in the CSM & shares his simplest mantra in the world, which he has lived by his entire career with CRM & CSM.
Paul Greenberg, Author of CRM at Speed of Light

How Paul Greenberg Met Marc Benioff


Paul Greenberg tells the story of his relationship with Salesforce CEO Marc Benioff, who has written extensive forward in the past few books that Paul has written.

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