August 18, 2020 | The Datavana Podcast

“Datavana – Paul Greenberg“

Guest Bio:

Paul Greenberg is the renowned author of the best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.His ground-breaking book helps readers understand CRM technologies and customers in the modern world and was named “the Number 1 CRM book” by SearchCRM.com in 2002 and is often referred to as “the bible of the CRM industry”. More than 60 universities refer to it as a primary text and it is now available in 8 languages. Paul is active as a CRM expert in several formal roles and speaks as a guest expert at seminars and conferences internationally.Read More

No, Systems of Record are Not Obsolete

Paul Greenberg clarifies debugs the the hype around “systems of record” becoming obsolete, and provides a contemporary definition of ‘systems of engagement” & how it diffentiates from “systems of record.”

Clips

No, Systems of Record are Not Obsolete

Data is Dumb Without Context

Paul Greenberg on Salesforce’s Acquisition of Tableu & MapAnything

Paul Greenberg’s Career & how He Became the Foremost Expert on CRM

Company’s Without a Social Conscience Will Lose

In this clip, Paul Greenberg shares his views on people's expection regarding companies & how it has changed dramatically over the last years & why it is important of any business. He also speaks about the reasons why companies should do good as part of their portfolio of actions & not just to sell more stuff.