No, Systems of Record are Not Obsolete
Vikas leads Kustomer’s Sales and CX departments, overseeing Sales, Business Development, Implementation, Customer Success, and Support.
Over the last twenty years, Vikas has worked in a number of different roles and at market leaders like Oracle, LivePerson, and 8×8 in the CRM & Contact Center space in both North America and EMEA. Having worked with companies at all sizes and stages to leverage technology to enhance their people and processes to best acquire, grow, and retain their customers, Vikas builds teams that follow his ethos – that our responsibility is to deliver knowledge and value in every conversation that we have with our customers and partners.
Vikas enjoys the camaraderie and responsibility of building a team. Echoing his philosophy of work hard, play hard, his teams are known to deliver expertise at every engagement in the customer journey while taking the time out to have fun with one another, customers, and give back to the community. No brand sets out to deliver a poor customer experience but priorities, resources, budgets, and expertise often get in the way – our teams create the blueprint to minimize those obstacles.
When not flying around the world evangelizing Customer Experience with the market, his teams, and customers Vikas can be found at home on Long Island surrounded by his wife and daughters.
Data is what you need across the entire revenue funnel so you can know if something is breaking down.
Welcome to the beginning of Account-Based Everything. Vikas Bhambri, SVP, Global Sales and Customer Experience at Kustomer, shares in thoughts on the state of ABM. He unpacks why the nature of quotas end credits across teams like marketing and sales are fundamental flaws in the process and how data can help fit it.
[00:45] Who would Vikas be if he was not this top-notch executive
[02:10] Would you like to go sailing across the world?
[02:59] Do you see sailing as a potential business opportunity?
[03:33] What is the Marketing acronym that you would like to eliminate?
[08:14] Who should care about attribution in an organization?
[09:11] What is Vikas Bhambri’s view on attribution and is it a second level thing?
[10:45] What does data mean to Vikas and why is it important?
[15:13] How does Vikas ensure that the data is to his liking and all the systems are tailored together?
[16:53] Who should Rev Ops report to and what makes you believe in what they do?
[18:16] Who does Rev Ops report to in Vikas’s company?
[18:32] Does Vikas see the Rev Ops team as a guidance system or just the tool builders?
[23:53] What is Data Nirvana to Vikas and what is the ideal scenario?
[30:06] What advice does Vikas have for CEOs or founders that would really benefit them?