Cleanse
Prevent
Segment
Route
Enrich
Instant Book
Score
DataExchange
Lead-to-Account Matching
YOAV SUSZ
Yoav Susz is Optimove’s GM and VP Revenue in North America. Born and raised in Israel via London and now NY, Yoav started his career in Public Diplomacy, Product Management and Law, and ultimately found his true calling in building commercial organizations for B2B SaaS companies. Yoav holds an LLB from the Interdisciplinary Center in Israel and an MBA from the Stern School of Business at NYU.
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SUMMARY
Think big not small! Seize crises as opportunities to invest in fundamental changes that benefit your organization in the long term.
In this podcast, Yoav Susz, GM & VP Revenue at Optimove, uncovers the power of defining ABM strategy & how they can help define ideal target accounts to engage. He talks all things data, from the impact it has on decision processes, to how too much uncurated data can be a bad thing. Yoav identifies the importance of a “healthy sales-marketing balance” to directly achieve better sales outcomes.
TIMESTAMPS
[01:08] Yoav’s alternate career choice
[06:10] The one thing that should be eliminated in the world of Go-to-market
[08:18] The balance between investing in the long-term with uncertainty while you want short-term leads?
[10:43] Account Based Marketing and balancing marketing and revenue?
[13:24] What is Data Nirvana to Yoav?
[15:27] How Yoav Susz and his team use their CEO dashboard?
[17:59] Key to generating better sales workflow using revenue forum
[20:10] Importance of ICP
[22:11] Data Structuring at Optimove?
[24:59] The concept of Data Obesity as per Yoav Susz
[27:32] Yoav’s advice to Senior Executives
Recent Episodes
